Recap: Mashable’s DC Remix

Mashable always seems to bring out the DC-area's best social media crowd, and last night's Mashmeet DC Remix was no exception. Hosted by Ogilvy's 360 Digital Influence team and partnering with The Social Times, the event lived up to its remix name by throwing in a new programming twist from their previous networking events by showcasing several presentations in addition to the steady stream of business-card sharing and networking. Streamed live online by JanMedia, Mashmeet gave Searchles, Voxant, Mixx, Lumifi, and Kluster an opportunity for lightning-round demos of their products and services. However, it was Kluster -- fresh off their much-publicized demo at TED -- that got the crowd talking. Kluster puts the "wisdom of the crowds" on steroids, allowing companies of all sizes to tap the masses for ideas on just about anything from logo design to problem solving, and then compensates with appropriate cash rewards for participants. As the web rapidly enables companies to better interact with their customers, look for these crowdsourcing services to really take off. In the meantime, Kluster's creative approach and slick UI sets them ahead of the pack. Despite audio issues with some of the presentations, and a few that could have benefited from some "gentle reminders" to keep it within their five-minute limit, the remix format was a welcome change to the standard networking event. The DC-area has some incredible up-and-coming talent, and I hope that the next Mashmeet DC focuses on showcasing more of the local emerging technology and entrepreneur leaders.
Ryan Moede

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Posted in Article Category: #Strategy
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