Lafayette College Redesign

Kelly Kenny, Vice President of Client Services

Article Category: #News & Culture

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Lafayette College launched its redesigned web site on Sunday at Viget worked with the Easton, PA-based liberal arts college for the past six months to redesign the main web site.

We went into the project with several key business goals in mind.  We knew that we needed to provide the College with a fresh professional design that would resonate with their core audiences. At the same time, it was important to provide an improved user experience targeted to the needs and interests of the site's users.  To accomplish this, we set out to build a site that would:

  • build the Lafayette brand to enhance its reputation as a dynamic, intellectually challenging, undergraduate liberal arts institution
  • support users by making relevant, engaging content easy to find online.

Our process began with a full content audit and content inventory, a site map, and wireframes to really dig into the information architecture and user experience requirements of the redesign.  On the visual side, we approached the rebrand with three distinct mood boards and several rounds of design comps before arriving at the finished product. (Get a behind the scenes look at the design process on our Inspire blog.)

Here's what the site looked like before:Lafayette College - Before Redesign

And here's what the site looked like after:Lafayette College - After Redesign

The contemporary, modern design complements the new organizational structure to better serve the needs of both the College community and audiences beyond campus. Lafayette College Provost Wendy Hill and Vice President for Communications Robert Massa commented on the redesign saying:

We are convinced that this new site will be a vital source of information and will play a new, enhanced role in communicating what is exciting and special about Lafayette to all our audiences.

We invite you to take a look at the finished product. Congratulations to the Lafayette team on the launch!


Kelly Kenny

Kelly directs Viget's account and project management teams, helping them find their passions and build their skills. She works with clients including Shure and the University of Virginia.

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