Get Your Analytics On, Google Style

There are a significant number of web analytics packages on the market today. But, when Google entered the market about a year ago through their purchase of Urchin, they changed the face of the game by offering a relatively robust stats package at zero cost (it's in some ways similar to how Google used Gmail's extremely large storage capacity to make Hotmail and Yahoo!'s premium e-mail offerings obsolete). Besides the fact that it is free and tracks an extensive number of metrics, Google Analytics makes a lot of sense if you are using AdWords because it integrates nicely with it. I do want to note that here at Viget Labs we are big fans of WebSideStory's HBX Analytics package (which costs money) and have a significant number of clients that we help leverage it. HBX allows you to dig a little deeper and, from our perspective, offers the ability to segment audience a bit more finely (and more easily). Still, if you just want to get up and running with a stats package - almost as a taste test for learning what web analytics is all about - Google Analytics is a great place to start. Below follow a couple of resources: Conversion University http://www.google.com/analytics/conversionuniversity.html Google Analytics Blog http://analytics.blogspot.com/ Help http://www.google.com/support/analytics/
Ken Yarmosh

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Posted in Article Category: #Strategy
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