Clever Photographic Advertisements

I recently wrote about branded utility, and while many of the examples were full-on applications or products, I thought a more "simple" example of branded utility in advertisements would be a good follow-up. The photographs found in the article "192 Creative, Smart & Clever Advertisements" are indeed creative as well as inspirational, thought provoking, and useful. Many of the examples take a traditional issue and shed light from a new angle -- the kind of angle that makes you say, "Huh...I never thought of that..." That's what it's all about -- Advertising should surprise and delight.

Thanks @AvinashKaushik for the link - it's old but it's good! For some of you, this will be a flashback, for others it will (hopefully) provide first time inspirations. Here are a few of my favorites:


Paper Towels

Plugged In

Car Pollution

Check out the original article for a lot of other great examples!

Josh Chambers

Posted in Article Category: #Strategy