Backstreet Boys Get Bigger, Better Web Site

Viget Labs

Article Category: #News & Culture

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FALLS CHURCH, VA - After launching a simple transition site last September, Viget Labs today re-launched the Backstreet Boys' official web site, The new site features extensive content, including candid photos and journal entries from the Boys, audio clips from their forthcoming album Never Gone, and all of the latest tour dates and ticket information.

Taking fan input to a new level, the Backstreet Boys have invited fans to help put the finishing touches on the new album by submitting their own amateur photos through the site. 100 of the submissions will be selected at random for use in the liner notes, tour posters, and other promotional materials.

Early response has been positive. The number of site visitors quickly surged to 12-times the average, buoyed in part by fans spreading the word through a tell-a-friend feature which allows them to select and send their favorite band member photos. More than 90 percent of visitors who submitted feedback through the Viget Labs survey interface were "very" or "extremely" satisfied with the new site.

Viget Labs' experience in providing web strategy and design for the entertainment industry is extensive, with clients such as Britney Spears (, Usher (, and Shania Twain(

About Viget Labs

Founded in 1999 and based outside of Washington, DC, Viget Labs provides web strategy, creative design, and technical development services to clients around the country in a variety of industries. Viget Labs projects vary from media-rich web design to technically-innovative database and software development to complex systems integration and support services.

About Musictoday

Charlottesville, VA-based Musictoday, LLC was founded in 1996 to provide merchandise warehousing and order fulfillment services to musicians. Musictoday's 160 employees now provide an expanded portfolio of services including merchandise warehousing, merchandise order fulfillment, Web store hosting and administration, merchandise design, coordination of merchandise production, Web ticketing site hosting and administration, ticket order fulfillment, Web fan club site hosting and administration, Web site hosting and administration, CD replication, and call center customer support. Musictoday's proprietary Web store, Web fan club, and Web ticketing solutions provide Musictoday's hundreds of clients with an unparalleled ability to interact actively with existing and emerging fans. For more information about Musictoday, visit

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