A Fancy New Design for Healthy Child Healthy World
Kara Davis, Former Viget
Healthy Child Healthy World is a 501(c)(3) nonprofit that helps parents understand environmental factors that pose health risks to their children. Their work covers such hot topics as Bisphenol-A (BPA), a chemical hormone disruptor that leaches from certain plastics (including baby bottles - frequently in the news of late), and focuses on the positive connection between green practices and children's health.
We first launched healthychild.org two years ago, when the Children's Health Environmental Coalition rebranded and became Healthy Child Healthy World. We've been fortunate enough to continue our relationship with the organization and work with them as they've launched new programs, attracted a growing audience, reformatted their newsletter and generally done a lot of good, bringing both awareness and recommended solutions to new parents.
One of the benefits of working with a site over time is that we can identify content that's become increasingly popular as well as content that just isn't getting the attention it deserves. We were able to take a step back last month and factor all of this information into a design and architecture refresh of the site. In addition, Owen took advantage of the opportunity to extend their brand a bit, with some really cool results.
We are very excited to announce the launch of their new site design, coincident with the launch of their all new Health eHome (in collaboration with WebMD).
On a related note, see what Pat did to test-drive the 301 redirects we put in place to keep rearchitected content from losing its Google cred.