The Nature Conservancy approached us to develop a conservation-focused microsite for the PBS television series “Earth A New Wild.” The five-episode series covers 29 different countries, putting a spotlight on man’s relationship with nature, and how nature and man can thrive together to make a better world.
Along with the goal of promoting the series, TNC set out to engage a new audience and find ways to highlight their innovative work through more personal and focused content. They strived to tell a new narrative, with a more positive outlook on conservation and the future of the earth to contrast the negative messages often associated with the state of conservation.
It seems that everywhere you turn, there’s a story about humans disrupting nature. For more than 60 years The Nature Conservancy has worked with people who have committed their lives to conserving nature. They believe those stories are worth telling.