During this webinar, you’ll hear from Laura Sweltz (Senior User Experience Designer) as she shares how you can connect with your users, gain valuable insights, and make informed decisions — even if you don’t have prior research experience.
Talking to Users Webinar
Conducting research helps you understand the goals, needs, and behaviors of your users — which ultimately helps you provide them with a better product or service. Research has a reputation of being expensive, time-consuming, and difficult to execute but it doesn’t have to be that way. User interviews are a great way to incorporate lightweight user research into your process. This qualitative research method is very flexible and anyone can put it into practice.
Questions we'll answer:
- Why is user research important?
- What can user interviews help you achieve?
- What tactics should you use when conducting interviews?
- What questions should you ask participants?
- How do you recruit and schedule participants?
- How should you analyze the data?
