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Purpose, Then Product: A Place For Emotional Design in Ecommerce
November 7, 2013 - Look at any really successful product brand and you’ll see that they build their brand around a purpose, not a product. Our decision making is largely guided by our primitive brain, and that’s what we tap into when we design for emotional response. We know people don’t…
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Using Google Analytics API - I got the Magic Script
November 11, 2013 - Simply put, Google’s Magic Script makes accessing Google Analytics from within Google Spreadsheets as easy as falling off a log. If you look at web analytics often, do yourself a favor by familiarizing yourself with this Google Analytics solution, and be sure to try the…
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A Movember to Remember
November 11, 2013 - Around town, awkward moustaches are sprouting up all over the place. Your social feed shows both men and women alike on maniacal, moustachioed missions with everything from the real thing to fingerstaches and sunstaches. Is this some sort of new Thanksgiving tradition? Is…
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Just “UX” It – How To Apply UX Thinking to Real Life Projects (and Karaoke)
November 12, 2013 - Oftentimes, I find myself starting a project at home by saying I need to “UX” something – my room redesign, my weekend plans – you name it, I’ll “UX” it. This is just my way of saying that I’m going to employ the techniques I use…
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Khan Academy’s New Avatars: We Made Them, Now You Can Name Them
November 13, 2013 - If you’ve ever wanted to name a cute avatar that’s going to be seen by thousands of people around the world, here’s your chance. We’ve been working with our friends at Khan Academy to help brainstorm, design, and illustrate avatars for the new learning…
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My Take on Phone Interviews
November 15, 2013 - I've been doing phone interviews at Viget for six years. The phone interview happens early in our recruiting process, usually after a resume and skills review, and before any quizzes, homework, or face-to-face meetings (although, there are some exceptions). They aren't easy,…
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A Focus on PM Training: The Next Boulder Web Project Manager Happy Hour
November 18, 2013 - On Thursday, November 21st, Boulder-based, web-focused Project Managers will get together for another Happy Hour. Based on a poll of what topics were most interesting to members, this meetup’s topic will focus on PM Training. We will discuss what works and what…
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Creative Workshops: Think Differently
November 19, 2013 - Last year Leo Burnett Worldwide wrote about their experience with Farmhouse Lab during Chicago Ideas Week. They assembled a group of innovators and big thinkers for a workshop titled Reinventing the Everyday Object. Their goal was to consider how they could take ordinary,…
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How To Create PDFs in Rails
November 20, 2013 - We worked with The Bill of Rights Institute recently to create an interactive digital course for American History teachers. One of the interesting challenges, among many, stemmed from the fact that the project had large sections of readable content. One of our goals was to…
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EarthEcho Gets a New Site for a New Adventure
November 21, 2013 - We’ve been a long-standing friend and proud creator of EarthEcho International and Philippe Cousteau’s sites, so when Philippe called us up to chat about EarthEcho’s new initiative, we were excited to get onboard. EarthEcho International’s latest…