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Linking Web Buzz to MINI Sales
May 22, 2008 - As if by divine circumstance after Steph’s post about her experience window shopping on the MINI web site, a recent article highlighted MINI's work to measure the connection between online buzz and actual sales of the diminutive but spunky car. The marketing team at MINI…
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You’re Moderating Your Site to Death
May 22, 2008 - Here's a simple postulate to consider: active moderation is a bad idea for anyone who wants a dynamic discussion on their site. Active moderation is making a user wait for their contribution to go live until someone actively approves that content. Active moderation is different…
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Announcing spect, a helping library for Test::Unit
May 22, 2008 - We've tried out a lot of test frameworks for Ruby here at the Lab. I have been a big fan of test/spec in the past, and like shoulda's nested contexts. test/spec's wrapped assertions - like user.should.not.be.nil instead of assert_not_nil user - are a particular feature I dig. I…
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Bi-Directional Actionscript/Javascript Communication in AS3
May 22, 2008 - #form1{float:left; padding:10px;} #formTxt{float:left; padding:10px;} #form2{float:left; padding:10px;} #flash{} #boxForm{}; function getFlashMovie(movieName) { var isIE = navigator.appName.indexOf("Microsoft") != -1; return (isIE) ? window[movieName] : document[movieName];…
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Brian Makes “Top 35 Under 35” List
May 22, 2008 - At only 32, Brian still has a few more years to continue his run in Tech Bisnow's list of “Top 35 Entrepreneurs Under 35" in the DC area. Williams started Viget in 1999 with his brother and late father, with the idea of being an innovator in web consulting. They’ve done…
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Make Apple’s Addressbook Pull from Exchange
May 22, 2008 - On a Mac, access to the features of Exchange available to Windows users, is difficult contortion. Access to email and the global address list is dependent on the server’s configuration. However, given the right settings it is easy to configure Mail to access your exchange…
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Refresh 007: Ending Legacy Code
May 23, 2008 - Last night, Refresh the Triangle hosted an energizing "call to arms" talk by Stuart Halloway of Relevance on legacy code. He started off by defining legacy as the degree to which code fails to communicate intent and how much "ceremony" it has. As he elaborated on this, he…
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RubyInline in Shared Rails Environments
May 23, 2008 - As an end-to-end web production company, we have a vested interest in making Rails applications easier to deploy for both development and production purposes. We’ve developed Tyrant, a Rails app for running Rails apps, and we’re eagerly watching as new solutions are…
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VigeWeekly: Launching Sites, Libraries, and Ruby Hack Night
May 23, 2008 - Congratulations to Amanda Ripley who launched her new web site this week (with a little help from us). We always love being able to celebrate with clients, and we look forward to following up her site launch with celebrating her book launch on June 10th. After one of our…
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Defining the Designer
May 28, 2008 - What is it about designers? Who are we and why are we the way we are? Answers to these questions might come in many different forms. Like people in general, no two designers are alike. That being said, my guess is that just about anyone reading this will have an answer in some…