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11–20 of 51 results for research methods
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IA Summit 2009
April 21, 2009 - It can be an odd experience attending a conference in a recession, and my trip to the 10th Anniversary IA Summit in Memphis, TN, didn’t disappoint in that regard. The event was smaller, tinged with uncertainty, and chock full of people trying to figure out what the future…
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Prototyping with Production Purposes in Mind
May 5, 2009 - (X)HTML Prototyping and Agile Development go hand-in-hand. When working in a faster, more iterative process, there are definite benefits to using (X)HTML to communicate an interface and the various flows users traverse through it. Along with those benefits come challenges that…
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Agile 2009
September 2, 2009 - First, a sad fact: Trips I've made to Chicago: 2 Trips I've made to Chiacgo where I eat Chicago-style pizza: 0 I’m hoping to make a third trip to rectify this injustice, but in the mean time, I wanted to share my experiences this past week at the Agile 2009…
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Closing the feedback loop with a little help from your friends
September 3, 2009 - I was at the Agile 2009 conference last week to give a talk based on a project we did with Choice Hotels, this is the short version of my presentation. A quick thanks to everyone who came to my talk at the conference, and to everyone who provided feedback afterwards! View…
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Lean Startups: Part 2 - The Magic Test
August 29, 2011 - As discussed in Part 1 of Lean Startups, learning quickly is imperative in bringing an idea to a productive and successful product. An important piece of the learn, measure, build loop is learning from the very start of any idea. The question is, how do you test your idea and…
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The Key to Starting a Project Off Right
October 4, 2011 - You've put together the proposal, made the pitch, and sold the project. Great! Now, it's time for the kick-off meeting. Kick-off meetings can be intimidating. In some cases, it's the first time you'll meet the client, and it's always a key moment in determining the course and…
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Just “UX” It – How To Apply UX Thinking to Real Life Projects (and Karaoke)
November 12, 2013 - Oftentimes, I find myself starting a project at home by saying I need to “UX” something – my room redesign, my weekend plans – you name it, I’ll “UX” it. This is just my way of saying that I’m going to employ the techniques I use…
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How To Create PDFs in Rails
November 20, 2013 - We worked with The Bill of Rights Institute recently to create an interactive digital course for American History teachers. One of the interesting challenges, among many, stemmed from the fact that the project had large sections of readable content. One of our goals was to…
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Measuring Brand Lift
March 13, 2014 - In a nutshell, brand lift is an increase in interaction with a brand as a result of an advertising campaign, and is primarily used to identify a positive shift in customer awareness and perception. Brand lift metrics typically include: awareness (of the brand, product, or…
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The Pitfalls and Annoyances of Price Testing
November 19, 2014 - In my time at Viget, I've spent considerable time thinking about how to maximize the revenue organizations generate online. Traditionally, we have helped clients more effectively sell by creating beautiful marketing websites that present product information clearly and…
