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Upcoming Refresh Boulder - From Canada to Mexico: Developing a Product for a Fragmented Industry
March 9, 2014 - Join us at our Boulder office on Thursday, March 27th at 7:00 PM for Refresh Boulder. Will Butler, Co-Founder and VP of Partnerships at Unreasonable Adventures will present From Canada to Mexico: Developing a Product for a Fragmented Industry. At Unreasonable…
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“What’s new since the last deploy?”
March 11, 2014 - Managing deployments is one of the trickier aspects of creating software for the web. Several times a week, a project manager will ask the dev team something to the effect of “what’s new since the last deploy?” – if we did a deploy right now, what commits…
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Measuring Brand Lift
March 13, 2014 - In a nutshell, brand lift is an increase in interaction with a brand as a result of an advertising campaign, and is primarily used to identify a positive shift in customer awareness and perception. Brand lift metrics typically include: awareness (of the brand, product, or…
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Dick’s Sporting Goods Running 2014 Campaign: Launching an Immersive Video Lookbook
March 17, 2014 - Whether hitting the trail or pounding the pavement, runners need to know that their gear will keep up with them. It’s helpful to see products in action before making a purchasing decision. For our most recent collaboration with Dick’s Sporting Goods, our challenge was to…
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Viget Wins Gold and Double “Best of” at American Advertising Awards-DC
March 19, 2014 - We were excited to see 96Elephants.org, a site we built with the Wildlife Conservation Society, take home the Gold in the Public Service category, the Best of Interactive Award, and the Best of Public Service Award at last night’s American Advertising Awards-DC…
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Dissecting a Design: Viget SpotsYou
March 20, 2014 - We recently built SpotsYou, a tool those of us at Viget can use to get rewarded for hitting the gym. Go read Kevin’s breakdown of what it is and why it exists. Okay, back? Cool. Even though Viget SpotsYou was created as an internal app, we were really…
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Boulder Project Manager Meetup Wrap-Up: A Mountain of Challenges
March 20, 2014 - Take a moment and imagine the following scenario: a prospective client comes in and says they want to build a mobile application that will need to use technology that doesn’t yet exist. Also, the app needs to launch in less than three months. Now imagine you say…
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On-ramping to a Product Team
March 24, 2014 - Onboarding to a product team can be tough. The existing team is too busy for hand holding, and multi-featured applications can leave you overwhelmed by a “where do I start?” feeling. You not only need to learn how everything works, but you need to understand the…
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Game Programming in C with the Ncurses Library
March 25, 2014 - If you've ever wanted to create a simple video game that oozes lo-fi 1980's home computer nostalgia, you should definitely check out the ncurses programming library. It's a modern implementation of the original curses library that shipped with early versions of BSD…
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Skewed Hit Boxes with CSS Transforms
March 25, 2014 - One of the neatest things about CSS Transforms is that they change the hit area of an element to whatever transformed value we set. So, if we rotate an element, the hit area for that element doesn’t stay a box in the defined X and Y plane; it changes to…