July 10, 2019

Let’s Talk About:

The Why of Connected Devices

Over recent years, the arrival of the Internet of Things has generated a great deal of hype. Businesses, developers, and consumers alike have been exploring what it means for them. Viget has been doing the same, providing services in consumer IoT product development and experiential marketing, working with clients to develop products as diverse as the interactive installation, Lightwalk, to smart home technology like Pura's smart fragrance dispenser.

In the process, we’ve evaluated how organizations can leverage connected devices for business value. The reality is that developing and deploying these devices requires a lot of energy – from expensive BOMs to complex design considerations. Without a strategic approach, an organization risks creating a bloated IoT product or platform that is all tech and little value. The opportunities for this technology are endless, but success isn’t guaranteed. At Viget, we help clients start with “why” as we build the future of IoT.

Read more about IoT's value

Community Thoughts on The Why of Connected Devices...

  1. 1. When IoT Is Valuable And When It's Not IoT is not valuable when it doesn’t enable organizations to focus, disrupt and win. For many, this means competing more effectively and efficiently. For others, it means a lack of data governance. After all, who’s responsible for all of this wonderful data? Is it managed? Where is it stored? Is it secure? Does it comply with regulations? Suddenly, things can get complicated really fast.
  2. 2. "How IoT Solves Content Marketing Challenges" “The use of the data from the IoT system sets a company apart from the competition by being able to individualize their strategy and give their consumer a personal experience. This is what is called experiential marketing, which offers an experience rather than content, leading to a new type of engagement between a company and their consumer.”

See how we helped real estate company Nest Realty build an MVP designed to streamline the transaction process for their agents and customers. We designed and built an internal software tool that centralizes company-wide data, letting agents spend less time on logistics and more time focused on their clients.

See the video.

Websites that Work || NC Idea Foundation
American Underground
July 17, 2019 11:30-1:30
334 Blackwell Street, Suite B001

The Viget Apprenticeship applications are now live! Our apprenticeship is a 10-week, paid training program designed to accelerate careers in user experience, visual design, engineering, project management, brand strategy, UX research, or analytics. Sound like you or someone you know? See the various positions, but don't wait – the deadline to apply is August 9th!

Washington, DC Metro
105 West Broad Street
4th Floor
Falls Church, VA 22046

Durham, NC
309 E. Chapel Hill Street
4th Floor
Durham, NC 27701

Boulder, CO
1002 Walnut St.
3rd Floor
Boulder, CO 80302

Chattanooga, TN
1404 Cowart St.
Chattanooga, TN 37408