May 25, 2017
Newsletter

Let’s Talk About:

Color Matters

Picture a grayscale web—like black and white television of the mid-twentieth century. It’s hard to imagine, but there was once a time when computer displays only rendered in one color. Sure, computers were usable, but they were also incredibly binary. 

Today, everything competes for our attention. Whether you’re buying a new car or deciding who to vote on in the next election, a skillful use of color can inform both logic and emotions. 

On the emotional side, color can affect whether or not you decide to make a purchase. Whereas on the logical side, color can help you know which meeting rooms are occupied or available. 

See How Color Helps Illumigami


Community Thoughts on Color Matters...

  1. 1. A Comprehensive Introduction to Color in Design “For our designs on the web, color is often about the emotional and visual impact. If used correctly, colors can guide viewers to what’s important and add emphasis if you don’t overdo it.”
  2. 2. The Underestimated Power Of Color In Mobile App Design “When designing a new app, it’s often difficult to decide on a color scheme that works well, as there are an infinite number of possible color combinations out there.”
  3. 3. Color in Design Systems 16 Tips for Setting Up a System That Endures
  4. 4. Accessibility: Improving The UX For Color-Blind Users “Designing for color-blind people can be easily forgotten because most designers aren’t color-blind.”

Related Articles


6/8 at 1pm ET: Meet the Makers Webinar – LeBron James




The NBA finals are upon us, and that means basketball’s greatest current player is center stage. Whether LeBron will ever be the GOAT is up for debate, but when it comes to scoring, well, we have data. Earlier this season, LeBron became one of the top 10 scorers in NBA history.


To recognize—and help fans analyze—this achievement, ESPN worked with a lean team at Viget to create an interactive experience exactly 38,991 pixels tall, one pixel for each point LeBron is predicted to score during his career. 


Join this webinar and get the inside story from the makers themselves.

Join our webinar on 6/8

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