Last month, the Human Rights Campaign launched a refreshed and replatformed digital home. At a time when active commitment to equity is so imperative, we are proud to have partnered with HRC on this effort.
Together, we tackled information architecture challenges that were preventing users from finding much-needed information about LGBTQ rights and issues. We integrated directly with HRC’s Salesforce database to streamline the process of making research accessible to the masses.
All of this was possible because of a strong strategic foundation set in discovery. User interviews, usability testing, and an intimate knowledge of HRC’s teams and work laid the groundwork for a powerful new site.