We cover:

    1. Basic View Configuration and Filtering
    2. Goal Creation and Implementation
    3. Cross Domain Tracking
    4. Google Analytics and Tag Manager Installation
    5. When to Override Default Settings

    About the Presenter

    Aakash is a data scientist with four years of industry experience. His core skills are in data analysis, testing, optimization, and data science. Aakash uses tools like Google Analytics, Google Tag Manager, Python, and Amazon Web Services to help clients make data-informed decisions. He has a particular interest in merging the fields of data science and digital analytics by using machine learning to solve analytics problems. At Viget, Aakash has worked with clients such as Stanley Black & Decker, American University, and AdCouncil.

    Key capabilities.