What Does the Internet Say About YOU?
Ken Yarmosh, Former Viget
Do you hear that? The sound of clicks? It's current and prospective customers and they are turning to the Internet as a primary source to learn about your company.
It is not a one-way street. In fact, businesses now regularly google their partners, clients, and even potential employees. Employers check social networks like MySpace and scour the blogosphere to find any and all dirt on candidates for hire, under the guise that it's better to discover it now than later.
First impressions are huge. And on the Web, your first impression may not actually be your Web site. It is likely going to be one of the first three results derived from a search on Google or Yahoo!.
How is your company performing in the search engines? What does the blogosphere say about your top executives?
In the Web world, people are talking about you. So, you have a choice; join the conversation or let others shape the perception of your business.
What does the Internet say about YOU?