VL Launches the Official George Thorogood and the Destroyers Web Site
FALLS CHURCH, VA (December 9, 2003) — The legendary George Thorogood and the Destroyers today showed that even the most veteran rockers know the value of a strong web presence. Working in conjunction with Charlottesville-based Musictoday, Viget Labs, a leading web design and development firm, announced that it has launched the all new www.gthorogood.com to coincide with the band's celebration of their 30-year anniversary. Viget Labs worked closely with band members and management to collect authentic materials from the band's historic "30 years of Rock" and to capture their hard-rocking style while providing a modern, content-rich web site.
With timeless hits such as "Bad To The Bone," "One Bourbon, One Scotch, One Beer," and "Who Do You Love," George Thorogood and the Destroyers has a strong fan following, which will now be better supported through a high-end web presence. The site features collaborative features such as a "tell a friend" tool and a pre-existing public message board, which remains active, to help expand the fan base while promoting the band's current touring schedule.
In addition to developing Internet strategies and sites for Washington-area corporate clients, Viget Labs has extensive experience providing web solutions for the entertainment industry. Its client roster includes Shania Twain, Britney Spears, and the North Mississippi Allstars.
About Viget Labs
Founded in 1999, and based outside of Washington, DC, Viget Labs provides web strategy, creative design, and technical development services to clients around the country. Viget Labs projects vary from media-rich web design to technically-innovative database and software development to complex systems integration and support services. Founded by a group of renegades from Blue Chip tech companies, the company’s credo is to demonstrate strong leadership in “providing complete, forward thinking web solutions that help achieve tangible business goals.” For more information, please visit www.viget.com.
Charlottesville, VA-based Musictoday, LLC was founded in 1996 to provide merchandise warehousing and order fulfillment services to musicians. Musictoday's 160 employees now provide an expanded portfolio of services including merchandise warehousing, merchandise order fulfillment, Web store hosting and administration, merchandise design, coordination of merchandise production, Web ticketing site hosting and administration, ticket order fulfillment, Web fan club site hosting and administration, Web site hosting and administration, CD replication, and call center customer support. Musictoday's proprietary Web store, Web fan club, and Web ticketing solutions provide Musictoday's hundreds of clients with an unparalleled ability to interact actively with existing and emerging fans. For more information about Musictoday, visit www.musictoday.com.