Viget in The Washington Post

Brian Williams, Co-Founder & CEO

Article Category: #News & Culture

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A couple of months ago, Washington Post reporter Sarah Halzack talked with Samantha and me about a blogging story she was working on.  We were happy to discuss how we blog at Viget, and they were even nice enough to have a photographer come in to take some photos.  Samantha and I were a bit perplexed in terms of what exactly they should take photos of (people blogging?), so we just sat around and talked over coffee.

Sarah's article, Marketing Moves to the Blogosphere - Business Model Shifts to Engage Customers Online, was published this morning.

In a related note, another Post reporter (more of a blogger, I suppose), Zach Goldfarb, asked me to contribute to his post last Friday TechPost: Nine Tips for Building a Brand Online. With some help from others here at Viget, I tried to give some interesting nuggets that weren't the typical themes being tossed around (like "be authentic" or "don't try to control the conversation".) Our advice? Welcome criticism, Think like a startup, and Define metrics, measure them, and act.

Keep an eye on our marketing blog for follow-up posts about some of those ideas, as well as more posts in general now that Jen's onboard.

Thanks to Sarah and Zach for asking for our input!

Brian Williams

Brian is Viget's co-founder and CEO. He does everything from advising our clients to building our conference tables with his bare hands in our Falls Church, VA, HQ.

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