Pamela Sorensen Gets Blogging
Ken Yarmosh, Former Viget
Through a blog, I can finally have a place where I can direct friends and family to the stories, happenings, people, places, things, humorous situations, without writing it through multiple emails or phone calls. Not that I don't want to socialize with my f/f, it is just easier to get everyone reading the same material at THEIR leisure.The most important thing to remember about a blog is that it simply is a means to easily publish your content to the web. There can be a million and one reasons for doing so and that is one of the most powerful elements of blogging -- its flexibility to help you accomplish your goals. When it comes to blogging, there definitely are "best practices" but not a "one size fits all" mentality. The way your organization executes a blog will be highly dependent upon why you've decided to start it (see To Blog or Not to Blog?).