Launch Videos and the New WWF
In 2011, according to a Cisco report (PDF), online videos accounted for 51% of all Internet traffic -- a number that continues to increase. Video content is now common not only on e-commerce sites, where studies show that product videos increase trust and conversions, but also on informational sites where quality video content can be a more efficient and memorable way to engage, inform, and influence an audience.
Increasingly, in our industry of building digital products, a launch video can be a valuable way to drive awareness and excitement about a site launch and to quickly summarize all of the features and content available on a new site.
With that in mind, we have produced a ~60 second launch video for a recent project we're very proud of, the redesign of the World Wildlife Fund’s site.
As always, we welcome your feedback.