Is Planning Impotent? Redscout + PSFC Presents “Spur”
Over the next two months, PSFK will be hosting Redscout’s SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.
Check out episode one, Is Planning Impotent?", it's got some very interesting remarks: