Hulu Sacrifices Distribution for Destination
Ryan Moede, Former Viget
"to pursue open, multi-partner, nonexclusive relationships with established video destinations, widgets, and application vendor companies, as well as regular syndicators," says Quincy Smith, president of CBS Interactive. In short, says Smith, the company wants to "take it to where the eyeballs are."While CBS's revenue from this model is still minimal at the moment, they recognize that the web is only going to continue disrupting the traditional broadcast model. The companies that succeed will be those that leverage a distributed approach across all digital touchpoints by utilizing easily sharable content and new metrics for measuring traffic performance. Perhaps it is fitting that in Swahili, Hulu's name means "cease" and "desist."