Get Your Web Site Into Shape in 2008
Trace Johnson, Former Viget
- Get Analytics: Knowing what’s happening on your web site is crucial. My heart breaks a little when clients don’t track their site’s performance – especially because it’s free (see Google Analytics). If you need help, check Google’s list of Google Authorized Analytics Consultants, (we’re one) and just ask.
- Get focused: Why do you have a web site? Do visitors know what you’re offering? Can your customers find what they’re looking for? Answer these questions, and then fix areas that aren’t achieving your goals and those of your customers, too.
- Start Optimizing for Search: If none of your content is text-based, you are making a mistake. Have a link-building strategy and target keyword list to optimize your online presence for growth. Take the time to read about search engine optimization at SEOMOZ.org or one of the other 60,000 articles about it. Test your content’s performance. Substantiate your online budget with factual data.