Data Sharing and Privacy Concerns
Josh Chambers, Former Viget
One New York assemblyman, Richard L. Brodsky, has drafted a bill that would make it a crime — punishable by a fine to be determined — for certain Web companies to use personal information about consumers for advertising without their consent.While I do believe much of the fear is based on a lack of understanding; I also believe this issue will need to be addressed sooner or later--especially now that big bad Google is now allowing us to opt-in to analytics data sharing as well as target our ads based on demographics (also see this post). Additionally, the fact that Google is uncomfortable with the title "behavioral targeting" speaks volumes as they are beginning to take tactical measures to invalidate the finger pointing. ...Keeping you protected from the savage data sharing pirates; I'll provide updates when it's safe to do so.