Britney: New Design, New News, Millions of Visitors

Viget Labs

Article Category: #News & Culture

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FALLS CHURCH, VA - Earlier this month, Viget Labs launched a completely redesigned web site for music superstar Britney Spears ( The site was inspired by UK-based artist Josephine Wall, whom Britney personally selected to provide artwork for use in the unique design.

In an announcement made to her fans on the site, Britney said "Thank you all for being so patient as we created an entirely new and different site over the past 4 months. I am so excited to share this with you. I hope you love it as much as I do!"

A subsequent announcement, in which Britney shared the news of her pregnancy, resulted in a surge of traffic that topped out at over one million visitors in a single day. To help capture the excitement of her massive fan base, Viget Labs implemented a feature that allowed site visitors to submit their "best wishes" in response to the news. The response was tremendous, with more than 50,000 fans submitting comments from around the world. A selection of comments is now being displayed on the web site.

Through a partnership with Charlottesville, VA-based Musictoday, Viget Labs has supported Britney's online presence since November of 2003, providing creative design, custom development, Internet marketing expertise, and ongoing site maintenence. Viget Labs' experience in providing web solutions for the entertainment industry is extensive, and other clients include Usher (, Kenny Chesney (, and Shania Twain (

About Viget Labs

Founded in 1999 and based outside of Washington, DC, Viget Labs provides web strategy, creative design, and technical development services to clients around the country in a variety of industries.

About Musictoday

Charlottesville, VA-based Musictoday, LLC was founded in 1996 to provide merchandise warehousing and order fulfillment services to musicians. Musictoday's 160 employees now provide an expanded portfolio of services including merchandise warehousing, merchandise order fulfillment, Web store hosting and administration, merchandise design, coordination of merchandise production, Web ticketing site hosting and administration, ticket order fulfillment, Web fan club site hosting and administration, Web site hosting and administration, CD replication, and call center customer support. Musictoday's proprietary Web store, Web fan club, and Web ticketing solutions provide Musictoday's hundreds of clients with an unparalleled ability to interact actively with existing and emerging fans. For more information about Musictoday, visit

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