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PUMA

RUN PUMA RUN

  • PUMA

  • Challenge

    Create an interesting and engaging experience during the Olympics, without referencing the Olympics or PUMA’s Olympic athletes.

  • Solution

    Get fans in on the Olympic action with a fun experience that feels simultaneously nostalgic and fresh, just like PUMA’s brand.

  • Results

    An addictive, one-of-a-kind game that combined cutting edge tech with 8-bit style graphics. Users spent an average of 17 minutes, 6 seconds on the site during the first five days after launch. More than 120,000 plays were racked up overall.

Bringing the Olympic games online – 8-bit style. The Olympics are a time for athletes and brands alike to bring their A-game. PUMA wanted to create an memorable experience in honor of the Olympics, but couldn’t reference the actual Olympics or their Olympic athletes on their site. A retro-style race game brought the Olympic spirit to PUMA’s site while staying within the Olympic guidelines. The 8-bit style graphics were brought to life with technologies including JavaScript, HTML5, and Canvas.

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Character Design

Ready Players

We focused on PUMA’s latest campaign - evoSPEED. Running, Football, Cricket, Golf and Motorsport each had an athlete ambassador for the evoSPEED campaign and an associated product, so we used those athletes as the foundation for the game’s heroes. The campaign was incorporated even in the tiniest of details.

Game Design

Making it Fun

Developing a game that is actually fun to play is challenging. “How high should the player jump? How fast should he run? What happens on collisions? Is the game too difficult? Too easy? Can you change lanes mid-air? What about while tripping?” Ensuring that user interactions and gameplay felt right meant lots of user testing and close collaboration between the designer and the developer from start to the finish line.

HTML5 Development

Play on Any Device

We built the game using Javascript with the HTML 5 canvas element. Using modern browser technologies meant a wide range of support for mobile and touch devices. We built the game from the ground up without relying on third party libraries.
120k+

Run, PUMA, Run was played over 120,000 times

Summary

We accomplished the olympic feat of designing and building an addictive game for PUMA that combined retro 8-bit style graphics with cutting edge tech. Users spent an average of 17 minutes, 6 seconds on the site during the first five days after launch. More than 120,000 plays were racked up overall.