When building for the web, potential users are just one click away from engaging with your content or product. Mobile browsers and devices are extremely powerful, and more is possible on the web than one might think. When deciding on delivery platforms, it’s important to understand the strengths, weaknesses, and capabilities of all options (web, native, or both) and properly value the accessibility of content on the web.
Recently, we worked with Animal Planet to create a seamless, scalable, sharable web experience using the latest browser technologies—and puppies! Read about it below:
Community Thoughts on URLs + The Power of Web Apps...
Progressive Web Apps: Escaping Tabs Without Losing Our Soul
by Alex Russell via Infrequently Noted “… if you can’t link to it, it isn’t part of the web.[Hybrid apps] frequently give up linkability in return for “appiness”: to work offline, be on the home screen, access system APIs, and re-engage users they have required apps be packaged, distributed through stores, and downloaded entirely before being experienced. Building immersive apps using web technology no longer requires giving up the web itself. Progressive Apps are our ticket out of the tab, if only we reach for it.”
Dark Social: We Have the Whole History of the Web Wrong
by Alexis C. Madrigal via The Atlantic “My whole Internet life involved sharing links with local and Internet friends."Do not underestimate the power of the URL. Alexis Madrigal of the Atlantic wrote this great piece highlighting how much traffic is driven by “dark social” (untracked social sharing).
Getting started with Progressive Web Apps
by Addy Osmani via addyosmani.com Addy Osmani put together a fantastic overview/tutorial on “Getting started with Progressive Web Apps”. Worth a read just to see what’s possible (on Android at least :/)
Mobile Web vs. Native Apps or Why You Want Both
by Luke Wroblewski via lukew.com “The Web is for audience reach and native apps are for rich experiences. Both are strategic. Both are valuable. So when it comes to mobile, it’s not Web vs. Native. It’s both.”