March 2, 2017
Newsletter

Let’s Talk About:

Storytelling with New Tech

Have you ever wondered what Ansel Adams would shoot with a 360-degree camera or what Michelangelo would create with a 3D printer? From the ability to create immersive VR experiences to the introduction of diverse, accessible sensor data, innovations are rapidly expanding our storytelling capabilities. We live in exciting times, but what does this mean for our work? 

Our creations reveal a certain perspective, a unique story, and these new tools support that vision. At the end of the day, though, a fancy camera isn't worth much if a person doesn't know where to point it. First, figure out the story you want to tell, and then choose your tools.

Find out how we layered interactive elements on narrative videos to help Dick's Sporting Goods tell a story that would reach women.

Dick's Sporting Goods


Community Thoughts on Storytelling with New Tech...

  1. 1. Why Google, Ideo, and IBM are Betting on AI to Make Us Better Storytellers “For all the strides in AI research that he’s seen, empathy just doesn’t appear to be a skill machines will pick up too soon. ’There’s a level of emotional intelligence you must possess as a storyteller,’ he says. ’Until robots gain that, we’ve got a leg up on them!’”
  2. 2. How to Greet a Rebel: Unlocking the Storyteller in VR “The game’s creator isn’t the storyteller. The storyteller is the person playing the game.”
  3. 3. Virtual Reality Stories That Transported Viewers in 2016 Explore some of the ways that the New York Times incorporated VR into their investigative stories over the last year.
  4. 4. The Clues to a Great Story A director discusses how Pixar became a pioneer by challenging the storytelling tropes of traditional animation.
  5. 5. The Craft of Storytelling A producer for This American Life breaks down the elements of a good story.

Related Articles

INBOUND 2016: "The Future of Virtual Reality and the Web"

The Case for Data Visualization

How data visualization can help communicate your story.

LeBron

The story of Lebron James' career told through data and images.


Colorado Friends – Join us on March 7th for our Intro to Connected Devices Workshop to learn IoT fundamentals:

Washington DC Metro
105 West Broad Street
4th Floor
Falls Church, VA 22046

Durham, NC
309 E. Chapel Hill Street
4th Floor
Durham, NC 27701

Boulder, CO
1915 Broadway
Boulder, CO 80302