Newsletter August 12, 2020

Let’s Talk About:

Mapping the Journey of an NFL Player

Kate Trenerry

By Kate Trenerry, Senior Digital Strategist

Earlier this year, the National Football League Players Association (NFLPA) launched a new digital home that redefines what it means to be a strong, tech-savvy, and culturally relevant labor union. We had the privilege of building this hub to help usher in a new decade for the PA and the players it represents.

We’re hosting a webinar on August 18th at 2 PM EST to share how we built a journey map of an NFL career, which informed our build. This map provided a holistic, focused picture of the player experience, and by extension, how the NFLPA fits into it.

Register for the Webinar

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Related Articles From Us

  1. How We Mapped the Journey of a Career in the NFL

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  3. The Mechanics of Reputation


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