December 21, 2017
Newsletter

Let’s Talk About:

Making Shopping Fun Again

Online shopping is as efficient and convenient as ever, but it isn’t always fun...at least not in the ways that actual shopping is fun. Browsing a physical store is a sensory experience; it can be serendipitous and social – an end in itself. By contrast, online shopping can often feel like a utilitarian march toward purchasing.

At Viget, we’ve been researching ways to make online shopping more fun, especially for women. Women make up the vast majority of retail consumers, but their distinct shopping patterns often aren’t well-served by ecommerce platforms. We’re excited to share the results of this exploration with you, along with a few glimpses into the future of retail from around the Web.

Improving the Way We Shop Online


Community Thoughts on Making Shopping Fun Again...

  1. 1. Imagining the Retail Store of the Future “Forget e-commerce, or bricks and mortar, or even omnichannel sales…the new retail era is one anchored in ‘augmented retail,’ a blend of the digital and physical allowing a shopper to shift seamlessly between the two realms.”
  2. 2. How Retail Can Thrive in a World Without Stores “As more companies struggle to find their niche with the modern consumer, they’re turning to new technologies to recreate this sensory experience. What’s emerging is what I call the “StoreHouse” — a hybrid model that merges the physical benefits of a real-world store with the convenience of home.”
  3. 3. Why Ikea is Buying a Tech Company “Ikea is moving from a you-do-it-all to a tech-does-it-all approach, where you won’t have a lift more than a finger to buy a new living room–and you can do it all from the comfort of your current living room.”
  4. 4. Why E-commerce Brands are Flipping the Script and Opening Brick-and-Mortar Stores “More than just spaces to sell products, these stores often also function as areas that take the consumer beyond shopping. For example, at Away’s stores in New York, Los Angeles and London, the brand hosts events including concerts and yoga classes.”
  5. 5. 7 Technologies to Watch: Bringing Offline Retail Experiences Online “Even in its most indirect and impersonal form, commerce is a series of ongoing conversations: understanding what the customer wants, answering questions, making an offer, and negotiating the price. Technology has automated most of these interactions, but the key elements of shopping are still conversations.”

We believe the best work happens when talented people trust each other enough to be real and take risks — and we’re looking to grow our team!

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