True innovation overturns the status quo not by abandoning the rules, but by following them in a new way.
Web standards are the rules of the web road, guardrails for our work that keep us from veering off the path into territories of inaccessibility and irrelevance. Of course, new standards emerge as the web evolves; yet principles of conduct are increasingly important for an ever-growing complexity of digital products and diversity of web users.
In the same way that orchestras play symphonies beautifully by tuning to the same pitch, or basketball players make awe-inspiring shots while staying inbounds, designers and developers do their best work when holding themselves to web standards. Pages should be keyboard-accessible; scrolling should be predictable; buttons and links should look and act like buttons and links; text should be legible; sites should work consistently across browsers.
More than prevent errors, web standards help crystallize design and development decisions by providing boundaries that make invention possible and friendly for all.
For a recent project, we created a visual recount of LeBron's journey to the top 10 NBA scoring list that keeps to web standards while reimagining how visitors move through a web page. Learn more below.