January 13, 2017

Let’s Talk About:

Crafting Identities

When's the last time you thought about your brand? A brand is not simply a logo. A brand starts with a core idea and expands over time as that idea is reinforced through regular brand communication. Compelling messaging and timeless design principles are used to create a distinct brand identity, which includes not only the visual identity but the unique voice and tone that delivers your story to your audience in a clear and meaningful way.

What is your vision? What is your purpose? Clearly defining who you are, what you do, and why will help others understand your brand and what you bring to the table.

When the Public Interest Registry needed to revamp one of its sub-brands — called OnGood — and more effectively communicate its purpose and benefits, they brought us in to create a new brand strategy and visual identity.

Read About Public Interest Registry - OnGood

Community Thoughts on Crafting Identities...

  1. 1. Transforming Lufthansa’s Brand Strategy: A Case Study “Trust is the most valuable asset of a brand...People who don’t experience a brand consistently will sooner or later lose their trust in that company.”
  2. 2. The Brand Gap “It’s not what you say it is. It’s what they say it is.
  3. 3. Modern Brand Building “Plan for content you don’t create.”
  4. 4. Why You Should Get Excited About Emotional Branding “People make decisions emotionally and then rationalize them logically. Therefore, emotional branding affects people at a hidden, subconscious level. And that’s what makes it so incredibly powerful.”

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