March 30, 2018

Let’s Talk About:

Building Successful Content Sites

Building effective content sites that scale isn’t just about good writing. You need to understand the myriad of ways your content will be used and read across your own site, across devices, and across platforms. You need to understand your audience(s) and how to reach them effectively. You need a content management system that can adapt to changing needs over time, one that works for content creators, not against them.

For nearly two decades, we've worked with clients to build the right home for their content. In that time, we've learned quite a bit about designing and building scalable, high-quality content platforms. Choosing the right approach can be hard, so we start with research, both qualitative and quantitative. We then create sustainable and flexible products that incorporate industry-leading interaction design and IA, all built on the right content management platform.

Large Content Sites at Viget

Community Thoughts on Building Successful Content Sites...

  1. 1. Future-Ready Content Our content is far from future-ready. When extracted from the carefully designed pages on which it lives today, most web content turns into undifferentiated text, its meaning lost as it spills into any container you give it.
  2. 2. How we designed and built a new storytelling product We went through several rounds of user testing to fine-tune the robust organization of larger packages and clarify convoluted areas as we introduced new patterns and terminology.
  3. 3. 10 Harsh Truths About Corporate Websites The harsh truth is that if you build a website for everyone, it will appeal to no one. It is important to be extremely focused about your audience and cater your design and content to it.
  4. 4. 14 Beautiful Content-Heavy Websites for Inspiration It takes a ton of time, strategy and deliberate planning in order to not only execute these designs, but also ensure that future content updates fit flush within the overall user experience.

We believe the best work happens when talented people trust each other enough to be real and take risks — and we’re looking to grow our team!

Viget Careers

Washington, DC Metro
105 West Broad Street
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Durham, NC
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Durham, NC 27701

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Boulder, CO 80302

Chattanooga, TN
1404 Cowart St.
Chattanooga, TN 37408