What’s the Car Equivalent of a Mac?

Driving home from Viget yesterday, I was behind an old green Volkswagen bug that had Apple stickers on the bumper and a license plate that read "MACBUG." I dig geeks that like their Macs and express some personality via their cars. The question I had, however, was that if this guy were to go for current design, technology, and performance over nostalgia and bring his "Apple II" car up-to-speed, to which maker/car would he go? Would he stick with Volkswagen, or is there an automotive company/product that fits the Apple/Mac model more closely? I drive a silver 2005 Volkswagen Golf by the way, and I'm not a car enthusiast. Just curious.

Peyton is a design director who leads strategic design and branding for clients such as The American Legacy Foundation, Revolv, Supercell, and Duke University.

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