Viget Overhauls Shania Twain’s Site—Again

FALLS CHURCH, VA - When Viget Labs began working with Shania Twain two years ago, we outlined a web strategy that called for site redesigns to be coordinated with significant off-line events. Our first design preceded the release of the Up! album, which debuted at No. 1 and went on to be Billboard's top Country Album of 2003. The second design launched as Shania's Up! World Tour kickoff, and featured interactive fan comments and detailed tour information.

The third site overhaul of www.shaniatwain.com, which launched this week, comes as Shania's Greatest Hits album is about to hit the stores - on November 19th - and includes a fresh design and an updated Flash jukebox, where fans can sample clips of each track on the album.

Viget Labs used extensive feedback provided by fans through the web site to help shape the redesign, and we continue to collect input to help drive enhancements. Using a leading web analytics package, we also track visitor paths through the site to monitor content popularity and fan interest. These user intelligence tactics provide great insight into the success of the site, and are critical to daily decision-making regarding the ever-evolving web strategy.

In addition to Shania Twain, Viget Labs works with Musictoday to provide web consulting, design, and development services to such clients such as Britney Spears (www.britneyspears.com), Usher (www.usherworld.com), and Kenny Chesney (www.kennychesney.com).

About Viget Labs

Founded in 1999 and based outside of Washington, DC, Viget Labs provides web strategy, creative design, and technical development services to clients around the country. Viget Labs projects vary from media-rich web design to technically-innovative database and software development to complex systems integration and support services. About Musictoday Charlottesville, VA-based Musictoday, LLC was founded in 1996 to provide merchandise warehousing and order fulfillment services to musicians. Musictoday's 160 employees now provide an expanded portfolio of services including merchandise warehousing, merchandise order fulfillment, Web store hosting and administration, merchandise design, coordination of merchandise production, Web ticketing site hosting and administration, ticket order fulfillment, Web fan club site hosting and administration, Web site hosting and administration, CD replication, and call center customer support. Musictoday's proprietary Web store, Web fan club, and Web ticketing solutions provide Musictoday's hundreds of clients with an unparalleled ability to interact actively with existing and emerging fans. For more information about Musictoday, visit www.musictoday.com.