Viget Joins SoDA
SoDA is a non-profit membership organization founded in 2007 as the “Society of Digital Agencies” but has since broadened to the “Global Society of Digital Marketing Innovators.” I consider myself more an engineer than a marketer, but even I get why they still call it SoDA rather than GSoDMI. After a thorough evaluation process, Viget was one of just five companies invited to join in the most recent round of more than 80 agencies that were nominated for membership.
serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences”
focused solely on leading and representing top digital agencies and elite production companies through unparalleled collaboration, knowledge-sharing, business support and exploration of how technology can be leveraged to transform consumer experiences.”
It’s also a bit of group therapy for business owners, like Andy and me, who don’t get to talk with other owners as often as we’d like. It’s not just for us, though -- SoDA connects discipline leads across companies, so Viget directors can learn from and share with peers around the world.
I love that our industry is open and collaborative. I’m proud to be part of that culture, always willing to share what we know and how we work (as we’ve done here on our blogs for years). Since starting Viget in 1999, I’ve made it a habit to connect with peers in the industry whenever I can, whether it’s a quick coffee, a roundtable dinner, or a multi-day retreat like our friends at Happy Cog organize with Owner Camp (also an awesome experience). Every time I travel I try to meet other founders and CEOs, and while I can’t say that everyone is as open as we are, I’ve never had a bad experience with someone who takes the time to meet.
The founders of SoDA saw the value of these connections and created a lasting organization that allows successful agencies to share knowledge, best practices, and ideas for the future of our always-evolving industry. We’re proud to be members, and look forward to both learning and contributing as much as we can.