NX2’s ‘Proformance’ Wear Leaps Online

FALLS CHURCH, VA – Thanks to Viget Labs' creative work, sportswear provider NX2 today launched its inaugural Web presence at www.nx2us.com.  NX2, among the world's foremost high-quality performance apparel manufacturers, provides exceptional clothing for serious athletes by integrating innovative technology into their textiles. 

"NX2 represents a new generation of sportswear," Brian Williams, CEO of Viget Labs, said.  "Being able to design a sleek, interactive Web site for a clothing company that bases its products on physiology and real-world testing is unique and exciting.  We're proud to have directed a Web solution to meet their growing demands."

Viget incorporated NX2's desire to capitalize on Flash elements -- including a splash intro complete with animation, music, and sound effects -- throughout the site to enhance user experiences.  The product is key, and visitors are able to see the men's and women's product photos by line, then check out a larger view in order to see the various technologies, like body-based seaming and compression characteristics, that many of the textiles posses.

In order to manage their growing product line without pursuing an entirely customized solution, Viget implemented Expression Engine and tailored its components to meet NX2's needs.  This content management system allows NX2 to maintain their product photos, product descriptions, and main site content within a straight-forward, user-friendly interface.  They also are able to quickly and easily add information about their evolving information on integrated technologies, like 360-degree stretch, anti-bacterial characteristics, and a moisture-control system.

For now, the NX2 Web site is a source of information about the distinctive technologies and research behind their products, and allows interested consumers to contact the company for more information or to inquire about purchasing their clothing.  Future goals include implementing an e-commerce element to the site that will allow users to purchase the products online.

About Viget Labs

Founded in 1999 and based in Falls Church, VA, Viget Labs provides strategic Web consulting, interactive design, Web application development, and online marketing services to clients around the world. Typical engagements include concept-to-launch development of online businesses, implementation of marketing strategies for traditional companies, and custom projects that leverage a distinct set of our full-services capabilities. In short, we build web business.