KennyChesney.com Launched for Entertainer of the Year
FALLS CHURCH, VA - Today, Viget Labs launched the new web site for Kenny Chesney, CMA's Entertainer of the Year for 2004, at www.kennychesney.com. In partnership with Musictoday, Viget Labs worked with Kenny's management team to create a site that resonates with his fans while reflecting the feel of his upcoming album, Be As You Are. The much anticipated follow-up to When The Sun Goes Down, CMA's Album of the Year, will be released on January 25, 2005.
In addition to the main web site, Viget Labs created a special page dedicated solely to the new album, available at www.kennychesney.com/be. This page features a letter from Kenny, audio samples from the album, and exclusive video clips of Kenny discussing each track.
Using the latest in Macromedia Flash technology, Viget Labs embedded the audio and video clips directly into the page, creating a seamless user experience that does not require external players or long downloads.
Viget Labs' experience in providing web strategy and design for the entertainment industry is extensive, with clients such as Britney Spears (www.britneyspears.com), Usher (www.usherworld.com), and Shania Twain (www.shaniatwain.com).
About Viget Labs
Founded in 1999 and based outside of Washington, DC, Viget Labs provides web strategy, creative design, and technical development services to clients around the country. Viget Labs projects vary from media-rich web design to technically-innovative database and software development to complex systems integration and support services. For more information, please contact us.
Charlottesville, VA-based Musictoday, LLC was founded in 1996 to provide merchandise warehousing and order fulfillment services to musicians. Musictoday's 160 employees now provide an expanded portfolio of services including merchandise warehousing, merchandise order fulfillment, Web store hosting and administration, merchandise design, coordination of merchandise production, Web ticketing site hosting and administration, ticket order fulfillment, Web fan club site hosting and administration, Web site hosting and administration, CD replication, and call center customer support. Musictoday's proprietary Web store, Web fan club, and Web ticketing solutions provide Musictoday's hundreds of clients with an unparalleled ability to interact actively with existing and emerging fans. For more information about Musictoday, visit www.musictoday.com.