Johnson Speaks on Web Analytics at StartupWire.biz

FALLS CHURCH, VA – Trace Johnson, web marketing analyst for Viget Labs, will demonstrate his exceptional public speaking skills at 6 p.m. on Monday, Oct. 1, 2007, when he presents "Web Analytics - What are they, how do they work, and what can they do for you?" at a StartupWire.biz meeting in McLean, VA.

Johnson will discuss the value of web analytics and their influence on online growth, including how inexpensive such marketing is to implement. Specific topics will be achieving ROI and increasing web site visibility.

"Building a web site without accountability is inadvisable with easy access to free utilities available," Johnson said. His goal is to help participants realize their sites' online potential to that end.

He's hoping to raise awareness of the growing web analytics field and, as he says, "Turn another individual into a data junkie like myself."

StartupWire.biz, a monthly meeting focused on technology and business, brings together "people in the DC area that are helping define 'Web 2.0.'" Johnson's presentation will be followed by discussion and networking.

About Viget Labs

Founded in 1999 and maintaining offices in Falls Church, VA and Durham, NC, Viget Labs provides strategic web consulting, interactive design, web application development, and online marketing services to clients around the world. Typical engagements include concept-to-launch development of online businesses, implementation of online marketing strategies for traditional companies, and custom projects that leverage a distinct set of our full-service capabilities. In short, we build web business.