Newsletter March 12, 2021

Let’s Talk About:

With Change Comes Opportunity

Stephanie Fois

By Stephanie Fois, Senior Project Manager

The transition to remote-life has impacted many industries—and that’s especially true for higher education. While this necessary adoption of remote-teaching and remote-learning has posed challenges, it’s also ushered in new opportunities. Suddenly, the choice for where (and how) you attend a class or earn a degree isn’t limited by geographical location. And this doesn’t just apply to undergrad and graduate students. Options for pursuing meaningful and rigorous professional education have also expanded. So, too, has the value of additional certification and accredited expertise, supported by a growing freelance employee population.

There could be no better time for University of Chicago Professional Education (UCPE) to reprioritize their brand work than this past year. The benefits of a targeted brand strategy that resonates with their audience is all too clear and we helped them articulate the intangibles of what makes a UChicago education vital to a professional journey, translating that into a design and messaging strategy that felt both true to UCPE and to the University of Chicago institution at large. With a new semester of courses well underway, we’re excited to be helping students, of any professional tenure, learn without limits.

Read the Case Study

Articles We Love

  1. 1. The Future of Higher Education Listen to this discussion about the impacts of COVID-19 on the future of higher education.
  2. 2. The Many Faces of Career Reinvention “I want to talk about the rainbow of career changes that exist, and dive into some examples, challenges and advantages beyond the oft-highlighted, big grand career change we recognize most.”
  3. 3. The State of Education: Rebuilding a More Equitable System The Atlantic partnered with the Bill & Melinda Gates Foundation to bring together education experts and journalists to discuss how to build a modern, more equitable system.
  4. 4. Recreating Information Osmosis in a Remote-First World “If you were to summarize life during the pandemic in one word, it probably wouldn’t be a polite one. Consider this answer though: adaptation.”

What We’re Up To

Ally Blog

We are honored to highlight the 5 organizations we had the privilege of working with last year through our pro bono initiative. We hope that you are also inspired to action by taking a quick glimpse of the important work they do.

Curt HQ 0147

Register to hear Curt Arledge, Senior UX Designer, present to the Triangle UXPA on our work with the NFL Players Association; conducting user research and delivering insights as a rich, non-linear (and really big) NFL Player Career Journey Map.

Bhm tech joy

From wellness apps to social media and bail out efforts, Danielle Sampson, Digital Strategy Apprentice, and Elom Amouzou, Developer, share platforms that are building freer futures for us all.

Pw 16

Last weekend was Pointless Weekend, our version of the 48-hour hackathon where we team up to experiment with our own ideas independent of our clients. Join us next year!


Careers

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