May 25, 2016
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Wayfinding in Web Design

Finding your way on the digital web is much like finding your way through the physical world. Sometimes the space you occupy is well planned and designed. Often it isn't. Some things are designed from the ground up. Others evolve piecemeal over time.

Wayfinding is a design tool that helps people get to places they want to go or places you'd like them to go. Good wayfinding is intentional and included in design thinking from the onset. Key elements include thoughtful color usage, readable and instructive text, universal symbols and iconography, and clear destinations and pathways. Used wisely, these elements can transform something otherwise haphazard and chaotic into something meaningful, helpful, and delightful. 

Viget helped the Chronicle of Higher Education use wayfinding for their Vitae product through careful and thoughtful use of color and iconography. Read more about the project here:



Read about our Vitae work


Community Thoughts on Wayfinding in Web Design...

  1. 1. From Wayfinding to Interaction Design “If you break down a website, a city, a hospital, or an app, they can all be thought of as complex spaces that people travel through — spaces that are generally so complex that without some help users wouldn’t be able to navigate them confidently.”
  2. 2. Wayfinding For The Mobile Web “every person who browses an application is making their way through a space — often an unfamiliar one”
  3. 3. “Wayfinding” Theory for Information Design “the web is a special kind of space that often doesn’t provide the concrete spatial and navigational clues we take for granted in the real world of walking through a town”
  4. 4. Navigation and Wayfinding “only the ‘browsing’ interface of site graphics, page titles, breadcrumb trails, and navigation links can supply the cues that allow users to establish their ‘you are here’ location”
  5. 5. Using Colours in Wayfinding and Navigation “Colour acts as another option in trying to distinguish between different signage types, affect our moods and direct and guide us and colour is a powerful force.”

Related Articles

Signal vs. Noise: Color as a Wayfinding Tool

Using Visual Loudness for Better Wayfinding

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