Newsletter February 20, 2023

Let’s Talk About:

Viget's MVP Toolkit

Claire Atwell Eisinger

By Claire Atwell Eisinger, Product Management Director

In January, Viget hosted a webinar with recommendations for how companies should approach, plan, and execute a minimum viable product (MVP) as a crucial first step when building a new digital product. The webinar also covered how any organization can use an MVP to validate the initial ideas with key stakeholders and early users to ensure the long-term success of a product.

As Viget’s Director of Product Management, I truly enjoyed sharing some of the lessons we’ve learned and strategies we’ve adopted here at Viget over the last 23 years, guiding startups and global organizations through creating user-tailored MVPs -- from research to definition to delivery. You can watch the webinar recording via this link, where you’ll also find the deck and additional resources.

I also recommend checking out a few recently-published articles from my colleagues on the Viget team on what makes early-stage startups and agency partnerships work and how much an MVP will cost.

Let us know if you have any questions or want to share your ideas!

Articles We Love

  1. 1. Defining Product Outcomes: The 8 Most Common Mistakes You Should Avoid “Today we want to talk to you about the most common mistakes that teams and leaders make when they’re trying to set outcomes for their product teams to work towards.”
  2. 2. How To Look At A Product From All Angles Before Launching “For the next products we launched, we conducted a practical analysis of demand during the minimum viable product stage, and it worked. We managed to find the balance between ’interesting’ and ’in demand.’”

What We’re Up To

Resolution card

We worked with an early-stage entrepreneur to turn his vision of a simpler business modeling tool into reality. Resolution can now approach its supporters on Kickstarter with a clear proof-of-concept. Tap above to read the full case study.

Kirk Cousins Tweet - Brand

What can a Tweet from Minnesota Vikings quarterback, Kirk Cousins, teach us about brand perception? Viget’s Brand Writer, Gray Gill, explains why closing the gap between your brand positioning and perception is so important. Click above.

225 Code Coffee IG

NoVA Code & Coffee Meetup (an inclusive, informal co-working session) will be Sat., 2/25, at Viget HQ in Falls Church, VA. All skill levels are welcome. You bring a laptop; we will provide the coffee. To learn more and RSVP, click the image.

Dog with Viget scarf - newsletter

Viget swag from our recent Winter TTT is shared among the team and their pets. Doesn't the blue bring out her eyes? Read more about the most recent quarterly meeting by clicking the cute puppy.

Related Articles From Us

  1. How much will my MVP cost to build?

  2. Early-Stage Startups & Agency Partnerships — What Makes Them Work?

  3. How Does Viget Start New Projects?


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