April 21, 2016

Let’s Talk About:

Data Visualization

Effective data visuals help us to communicate more clearly and make more compelling arguments. They call out relationships within the data and help us tell the data's story.

At Viget, we use data of all kinds to tell compelling stories, and when it comes to getting results, we’ve found that the presentation style can be just as important as the data itself. Creating an effective data presentation style is vital in communicating data relationships. Compelling storytelling allows for data visualization to make for engaging campaigns, like Dick's Sporting Goods' Jersey Report.

The Jersey Report

Community Thoughts on Data Visualization...

  1. 1. Graphic methods for presenting facts “Unless the facts are presented in a clear and interesting manner, they are about as effective as a phonograph record with the phonograph missing.”
  2. 2. The Visual Display of Quantitative Information “Above all else show the data”
  3. 3. One in 292 Million “Your chances of winning the Powerball jackpot were one in 292 million. Here’s what that looks like.”
  4. 4. Real Chart Rules to Follow “There are a lot of “rules” for visualization. Some are actual rules, and some are suggestions to help you make choices. Many of the former can be broken.... But, there are rules—usually for specific chart types meant to be read in a specific way and with few exceptions—that you shouldn’t break. When they are, everyone loses.”
  5. 5. Effectively Communicating Numbers “[A common problem] is the unintended miscommunication of quantitative information that happens because people have never learned how to communicate it effectively. ... You have a chance, however, to become an exception to this costly norm.”

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The Case for Data Visualization

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