December 28, 2016

Let’s Talk About:

Research on Every Project

Research has an image problem. A word-association game for the word research might yield results like “methodical” and “academic” – not exactly words that resonate with digital product owners and CMOs.

However, research is really about asking the right questions at the right time. Research is interviewing a handful of customers to help prioritize feature development. Research is running a set-it-and-forget-it remote usability test to improve a product onboarding flow. Research is A/B testing a couple of layouts to find where money is being left on the table.

Expert designers don’t predict how users will behave; they know how to find out. Take a look at some tips we’ve learned from doing fast, lightweight research on every project:

9 Lightweight Research Tips

Community Thoughts on Research on Every Project...

  1. 1. User research, quick and dirty (Google Ventures Video) Watch Google Ventures’ video workshop for a comprehensive overview on conducting your own usability studies and user interviews.
  2. 2. Just Enough Research Erika Hall’s book is the gold standard for articulating the value of lean, qualitative research and how to do just enough of it.
  3. 3. The Pros and Cons of Guerrilla Research for Your UX Project Doing research fast doesn’t necessarily mean heading down to the nearest coffee shop. Guerilla research can work well, but it’s not always appropriate.
  4. 4. Is Observing One User Worse Than Observing None? Is research still worth it if you only have time for a sample size of one? An interesting statistical perspective.

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