Demystifying Motion

Motion design is like a secret craft. 🤫

We see it in gorgeous videos from creators trained in the hallowed halls of traditional animation institutions, and in glossy-but-theoretical prototypes on Dribbble. We see lists of high-level animation principles, and low-level explanations on easing. Yet very rarely do we see material on how a team considered motion as part of their design process; how the designers and developers collaborated on bringing it to life; or, most importantly, how they convinced the stakeholders that the time spent was worth the effort.

So, we sat down to try and bridge that gap in building motion for the web.

In the second installation of our series on motion, we outline a 5-tier framework for planning the right ‘mix’ of motion in an interface (like choosing the right venue for an event)!