Over the years, WWF has published thousands of pages of amazing content. But as their site grew, so did the need for a better approach and underlying system for relating and structuring this material. Viget worked with WWF to rigorously architect their content and establish formal ties between the many pieces of the natural world and their organization. An important aim of this effort was to empower WWF to publish their captivating material in a more comprehensive and efficient way.
User testing, ranging from open card sorts to tree tests, helped solidify our decisions, particularly around the site's navigation. The broader result of this work is an expansive yet structured site that is tested and more natural to visitors.