Adult Swim

Pool Panic Live! at Comic Con

  • Adult Swim
  • Challenge

    To promote their new Pool Panic video game, Adult Swim wanted to engage directly with their legion of fans during San Diego Comic-Con, as well as make interacting with each other a little more fun and less awkward.

  • Solution

    Create a real-time custom chat application that leverages Twitter to display commentary directly on top of live video gameplay.

  • Results

    Comic-Con fans joined the 2-hour launch party event, kicking off a groundswell of #PoolPanic chatter that helped the game gain a reputation as one of the fun new indie game titles.

Real time reactions. A network of the creative people, for the creative people, Adult Swim needed a creative way to get patrons involved at this year’s Comic-Con festivities. To debut their new Adult Swim Games title, Pool Panic, they wanted a custom solution that allowed users to provide real time commentary on the game as it was being played. Rather than prompt users to visit a microsite, we leveraged Twitter to create a custom application that overlays users’ tweets on top of live video game play. The application has user moderation and is a powerful, yet simple tool Adult Swim plans to leverage at similar live events throughout the year.

  • User ExperienceLeverage an Existing Framework

    Live events are tricky — you only have so much time to win over patrons to engage. Adding more steps to the process will only lower your chances of success, and the increased effort sets user expectations high. So when we set out to create a live chat application that would be paired with live video game play, we knew a microsite or laborious steps of registering wouldn’t do. Instead, we leveraged Twitter for an easy, familiar platform that focuses the user on the gameplay and stream of chatter rather than an unfamiliar interface or registration steps.

  • DevelopmentExploring New Tech Stacks

    To deliver on the real-time experience, we needed technology that would allow us to receive Twitter API data changes as they happen. We leveraged Feathers and React to enable seamless subscriptions to a specific set of backend data. The result was a highly performant web app that displayed tweets as they were available, and allowed for a quick workflow from moderation to publishing on the front end for the audience to read.

  • ExecutionLive and On Stage

    Not everything turns out exactly as you plan at live events. Timelines shift, devices fail — you have to expect the unexpected. Having experience in live events, we planned our application and on-site execution with these factors in mind. Thanks to the flexibility we built in before the big day, we were ready when showtime rolled around. The back end moderation worked smoothly while the display seamlessly added to the fun of the event. The tweets flew furiously on screen and became a key part of what turned out to be a unique, unforgettable night for fans.


We helped Adult Swim announce their new video game title, Pool Panic, at this year’s Comic-Con by creating a real-time chat application that allowed users to live tweet as the game was being played. Over the course of a four-week sprint, we created a fully customized application — complete with user moderation — that displayed users’ tweets over the video gameplay and our team provided on-site support to execute the experience at the two day event.

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