GrubMarket App

  • Challenge

    Support the diverse and changing needs of an early-stage digital startup.

  • Solution

    Implement a progressive design process with frequent communication and feedback.

  • Results

    Following our work with GrubMarket, the startup received a Series B $20m round and has gone on to raise a total of $64m in the highly competitive online grocery industry.

Ready to launch. Facing a fast-approaching demo-day deadline, GrubMarket came to us in search of iOS application design. The Y-combinator-backed startup increases access to organic food products by connecting farmers directly to restaurants and consumers. After an initial design sprint, we continued to support GrubMarket through successive design and UX projects to make their app and web presence as excellent as their idea.

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  • Client Collaboration Working Together Works Best

    We worked swiftly, with UX, design, and development all in tandem, to meet key deadlines. Constant contact and collaboration with key stakeholders throughout each project phase ensured we used our time wisely and realistically.

  • Branding Building a Consistent Identity

    We shaped and improved GrubMarket’s visual identity with an all new logo. We also revamped existing visual elements and overall experience across all of GrubMarket’s platforms to create a consistent, cohesive full package.

  • Feature Development Recipe for Success

    With real life use cases in mind, we designed an all new recipe feature. It allows users to purchase ingredients for a dish or find cooking inspiration for their GrubMarket buys.

  • $20m

    After our redesign, GrubMarket raised $20 million in second-round funding.


We collaborated closely and swiftly with startup GrubMarket to give them the intuitive UX and sharp design they needed to stand out in the highly competitive online grocery industry. Following our work with Grubmarket, the startup received $20 million in second-round funding and continues to succeed in the highly competitive online grocery industry.