We shaped and improved GrubMarket’s visual identity through original logo design.
Ready to launch. Facing a fast-approaching demo-day deadline, GrubMarket came to us in search of iOS application design. The Y-combinator-backed startup increases access to organic food products by connecting farmers directly to restaurants and consumers. After an initial design sprint, we continued to support GrubMarket through successive design and UX projects to make their app and web presence as excellent as their idea.
Support the diverse and changing needs of an early-stage digital startup.
Implement a progressive design process with frequent communication and feedback.
Following our work with Grubmarket, the startup received $20 million in second-round funding and continues to succeed in the highly competitive online grocery industry.
How we did it.
Progressive Design Process
We avoided big design reveals and worked in tandem to UX and development efforts to meet key deadlines.
We revamped and updated existing visual elements to improve brand aesthetic and overall user experience across all GrubMarket platforms.
We kept in constant contact with key stakeholders throughout each project phase to ensure that our tight timeline was utilized efficiently and effectively.
Implementing a new feature
We designed new a recipe feature, which allows users to purchase ingredients for a dish or find cooking inspiration for their GrubMarket buys.
We helped to improve the transition between web and app features by creating effortlessly responsive designs.